About Us

Dutch Flower Parade is the only Florist in the Norfolk town of Watton and is known locally as the “Purple Shop”. We have been on the High Street for nearly 15 years and we offer beautiful floristry for every occasion at very competitive prices.

Our team of talented florists, bring a wealth of experience and expertise and nothing is too much trouble

We offer Traditional and Contemporary Designs. There is no challenge too great!!

Our delivery drivers cover a very large area of Norfolk. We deliver your thoughts for every occasion...   

Every order is unique and each one is made with care and empathy so that the Recipient is delighted. If you would like to order something unusual or specific we can of course fulfil your needs !

You may also like to add Chocolates and/or Teddies to your order; we have a very good range of both of these items in stock


We offer a free consultation service and whether your Special Day is a small or large celebration we can cater for any size of Wedding .  If you have a particular budget in mind we can help you achieve this and our experienced Wedding Co-Ordinator can guide you and tweak things to help you achieve exactly what you want for your Special Day !


We also supply flowers for the New Born, plus Teddies and Balloons. However what about something different and extremely useful for Mum and Baby and that is a Nappy Cake, being beautifully presented with any colour of your choice .  They contain nappies, baby bath , soothers , and other items plus you can add a beautifully soft baby blanket for something extra !!


We are very experienced in dealing with bereavement. We take the stress and strain away and guide if needed to make sure that customers have exactly what they want as a fitting tribute to their loved one at this difficult time. We have empathy and sympathy and we have been the local funeral florist to the residents of Watton and much further afield for many years. Our reputation for our bespoke funeral tributes is second to none.

We also offer a home funeral consultation service. If you cannot come into town or you don’t feel up to it, then we will come to you for no extra charge and you can browse our collection in the comfort of your own home.

Events and Corporate Clients

We can cater for any events you would like to discuss and we have a portfolio of Corporate Accounts where we provide Reception Flowers on a Weekly basis, plus bouquets for their staff should the occasion arise

If you would like to discuss your requirements with us please feel free to call on 01953 889886 and we would be delighted to hear from you  

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Dutch Flower Parade
About Us
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Dutch Flower Parade - 26 High Street, Watton, Norfolk, IP25 6AE - Tel: 01953 889886
Registered Company Number 9518582